© Evelyn Bencicova

This week, a question from a listener around making photos “that have more meaning and heart” inspires a discussion around narrative and determining what we as makers are trying to say with our work versus what we want—or need—an audience to take away from it. We also touch on editing (not post processing) as a skill that often gets minimized or even overlooked in the picture making process. Plus, sometimes, you need to prepare for anything, including the valet wrecking your car 15 minutes before a shoot. Evelyn Bencicova is out Photographer of the Week.